How Do Gyms Make Money from the Multisport Card Program?
How Do Gyms Make Money from the Multisport Card Program?
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Have you ever wondered how much your gym earns when you swipe your Multisport Card? The Multisport Card is a well-known employee benefit in Poland and other European countries, granting users access to numerous fitness centers, swimming pools, and wellness facilities. While members get convenient access to these services, the question remains: how much do gyms actually profit from this partnership? In this article, we’ll explore the ins and outs of the Multisport program and reveal what gyms really earn per visit. To find out more, take a look at karta multisport ile zarabia siłownia.
What is the Multisport Card?
The Multisport Card is a membership card provided by companies like Benefit Systems, offering employees access to various gyms, swimming pools, yoga studios, and other wellness centers for a fixed, often employer-covered fee. Users only need to swipe the card to gain entry, allowing them to enjoy a broad range of fitness services without paying separate membership fees.
Why Do Gyms Participate in the Multisport Program?
It may seem strange for gyms to welcome visitors without collecting the full membership fee, but the Multisport program has its advantages. By participating in this system, gyms benefit from increased visibility and foot traffic. Being listed in the Multisport network means attracting potential customers who might not have otherwise discovered the gym. This constant flow of new visitors helps gyms remain competitive in the crowded fitness industry.
How Do Gyms Get Paid for Multisport Visits?
The main way gyms earn revenue from the Multisport program is through user check-ins. Each time a Multisport member swipes their card, the gym receives a small payment, typically ranging between 5 to 10 PLN per visit. While this amount is far lower than the cost of a regular membership (which can be 20–30 PLN per session), the large volume of users makes it a worthwhile source of income for gyms.
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Costs for Gyms with Multisport Members
Although the Multisport program brings in revenue, gyms also face certain costs. These include staffing, utility expenses (such as electricity and water), cleaning, and the wear and tear on gym equipment. With more visitors, the need for maintenance increases, and this can lead to higher operational costs, especially during peak hours.
What Do Gyms Really Earn from Multisport Visits?
Let’s break it down with a simple example. If a gym has 1,000 Multisport visits per month and earns 7 PLN per visit, that totals 7,000 PLN in revenue. However, when you subtract operational costs like staffing, maintenance, and utilities, the net profit is much lower. Compare this to a gym with 100 regular members, each paying 100 PLN a month—this would generate 10,000 PLN in revenue, with less wear on resources.
Impact on Gym Operations
The increased number of visitors from Multisport can put pressure on the gym’s resources. Overcrowding during peak hours can lead to longer wait times for equipment, negatively impacting the overall experience for both Multisport and regular members. This can result in lower customer satisfaction and potentially drive away loyal, paying customers.
Can Gyms Negotiate Better Deals with Multisport?
While gyms can attempt to negotiate the terms of their contracts, this process is often more favorable for larger gyms located in prime areas. Smaller gyms may not have enough leverage to secure higher rates. Additionally, gyms can choose to opt out of the Multisport program, but doing so means losing access to the extra foot traffic and exposure provided by the network.
Maximizing Earnings from Multisport
Although gyms earn relatively low payouts per visit, there are ways to make the Multisport program more profitable. For instance, gyms can offer additional paid services like personal training, workshops, or exclusive fitness classes that are not covered by the Multisport card. This can help generate more revenue from Multisport users beyond their initial visits.
Conclusion
The Multisport Card offers great benefits to users, allowing them access to numerous fitness centers with just one card. However, for gyms, the program brings both advantages and challenges. While the payouts per visit are low, gyms can benefit from the high volume of foot traffic and the opportunities to upsell additional services. Ultimately, the profitability of the Multisport program depends on how well gyms balance operational costs and capitalize on extra revenue streams.
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